About Plum Deluxe


Founded in 2008, Plum Deluxe is the website that helps you create moments that matter. We believe that the key to living a life you love is all about making time every day for great moments.

Our popular tea of the month club and daily featured articles help you slow down and connect with yourself and the important moments in your life, from mindful moments alone to special occasions shared with friends and family.

A note from our founder, Andy Hayes…

about plum deluxe - paris sunset

I truly believe Plum Deluxe is my life’s purpose. My mission in creating the Plum Deluxe community is to share the story and lessons I learned from my mother, Pam.

My mom was diagnosed with breast cancer at the age of 59. The subsequent 5 years of her life while she battled the disease were some of the best years of her life. She took the opportunity for self-care days and spa treatments, to keep her spirits up. She went out to dinner parties with friends to celebrate each day, and went to the gym regularly and became very fit. She laughed more. She traveled more – visiting her favorite city, Paris, and finally visiting the town her family was from in Germany.

My mom taught me that no matter your circumstances, you can choose to create moments that matter, every day. And some of the most enjoyable moments are the small things – time to sleep in, relaxing in a reading nook, going on a neighborhood walk, or catching up with an old friend over a cup of tea.

Plum Deluxe is here to help you decide what kinds of moments are important to you – in order for you to live a life you love. All of the free articles and resources available on Plum Deluxe are financially supported by our line of signature, organic tea blends – please consider making a purchase or gift purchase.

Our award-winning weekly newsletter, The Blend, is where we share our latest fresh ideas for making moments that matter. We’d love to see you there.

Make moments that matter. Our newsletter will show you the way.

plumdeluxephilosophy About Plum Deluxe

(This is a visual representation of some of the things that are important to us. Put it on your refrigerator, pin it to your Pinterest board, or share it on your Facebook wall. Keep it somewhere so you can see it regularly.)