About Plum Deluxe

We created Plum Deluxe to be like a good friend – one that you always look forward to hearing from.

A message from Andy Hayes, our Founder and Creator…

My goal with Plum Deluxe is to create a place on the Internet you can always look forward to visiting, whether that’s exploring our blog and articles, joining our tea of the month club community, or trying out some of our other special products, like coloring books and meditations.

The core of Plum Deluxe is our weekly email newsletter, The Blend. I’ve been writing that newsletter, filled with positive messages and creative ways for living a good life, every Sunday morning for over 8 years now.

We’re a little different than your typical lifestyle blog, and we’re very different than your typical online tea company. We’re a community – and one of my not-so-subtle goals is to share the story and lessons I learned from my mother, Pam.

My mom was diagnosed with breast cancer at the age of 59. The subsequent 5 years of her life while she battled the disease were some of the best years of her life. She took the opportunity for self-care days and spa treatments, to keep her spirits up. She went out to dinner parties with friends to celebrate each day, and went to the gym regularly and became very fit. She laughed more. She traveled more – visiting her favorite city, Paris, and finally visiting the town her family was from in Germany.

My mom taught me that no matter your circumstances, you can choose to create moments that matter, every day. And some of the most enjoyable moments are the small things – time to sleep in, relaxing in a reading nook, going on a neighborhood walk, or catching up with an old friend over a cup of tea.

We call this Making Moments that Matter, and Plum Deluxe is here to help you decide what kinds of moments are important to you – in order for you to live a life you love. We have a free worksheet to help you start to understand what moments matter to you. Fill in your email below and we’ll send it your way:

I really love what this company stands for…. Just about anyone can find [something] that they will love.”
– Candace Bell

plumdeluxephilosophy About Plum Deluxe


andy About Plum Deluxe

Andy Hayes

Founder & Creator
Leader of our tribe, Andy helps remind us to slow down, and enjoys dreaming up our next creative adventure.

carrie About Plum Deluxe

Carrie Keplinger

Director of Content & Community
Our most passionate tea drinker, Carrie helps manage our community building efforts and our content, including social media + blog.