Thinking Out-of-the-Box About Box Wine
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Thinking Out-of-the-Box About Box Wine

This feature was brought to you by Black Box Wine.

For its popularity, wine sorely suffers from an awful lot of preconceived notions. You know the ones: that rose wine is always sickly sweet (not true), or that we should all be intimidated by wine (again, not true), for example.

Today, I’d like to tackle one of the thorniest of preconceived wine notions: that box wine is never a good idea. Here’s the short version of my opinion: never say ‘never‘ about a wine until you’ve tried it yourself.

misconceptions about box wine

Getting Past the Box

When I lived in Europe, box wine was a regular sight in the grocery store and in my apartment. Perhaps you could say that even bad wine in Europe isn’t so bad – you would be right – but there’s certainly no stigma against it; I’ve toasted many a celebratory moment over a glass of table wine fresh from the box, and I remember the celebrations much more than the container the wine came in.

Wine in a box was actually invented in Australia as a cheap storage solution, and became very popular there (though on my trip I didn’t see it as much). It then spread to South Africa, and Europe, but it never made inroads into the US because, frankly, the American wine that was in it here wasn’t very good. The image hasn’t ever recovered, which is a shame because even though I love the tradition of wine bottles (and all the upcycling one can do with them!), box wine is great because it’s lighter and more environmentally friendly than bottles. Just like soda comes in metal cans, plastic bottles, and glass bottles, I think we should embrace multiple container styles. After all, it’s what is inside that counts.

black box wines

Try It, You Might Like It

Black Box is one of the first companies in the US to make a premium wine that’s housed in a box. What does premium mean, exactly? Well, three of their wines have wine score ratings in the 84-85 range out of 100, a score that is considered “above average.”

Having said that, everyone’s palate is different, so your mileage will vary – that’s why it’s so important to taste wines yourself. Black Box and other wines often have a mini-size that is good for sampling.

TIP: Serve all of your wines in crystal glasses for maximum flavor impact. Yes, the type of glass really does make a difference.

How to Serve Box Wine

how to serve box wine

If you’re truly unable to get past the whole box thing, or you want to surprise guests at a dinner party, then you’ve got some options for getting out-of-the-box (see the pun there?). One great idea is to buy this lovely wine barrel from Etsy – it’s made for weddings, but works just fine for parties. I love the little wooden slate that says whether it’s red or white wine inside.

Prefer something more upscale? Then get yourself a crystal wine decanter like this one from Wine Enthusiast. Crystal makes the wine taste better (there’s scientific proof) and no one will suspect the wine in this beautiful container came from a box. The downside here is that you’ll have to finish the wine, as you can’t put it back in the box afterwards.

TIP: Box wines get no air after bottled, unlike a corked bottle, so be sure to give them a moment if you aren’t decanting, otherwise they can come across a bit abrasive.



Now that you’ve thought outside the box, It’s time to think about inside the box. Available in ten delicious varietals and two sizes (3L and Tetra), Black Box Wine will have you ready to lose the bottle! For what celebration will you try a box wine?

This is a sponsored conversation written by Plum Deluxe on behalf of Black Box Wines. The opinions and text are all of the author.

Thinking Out-of-the-Box About Box Wine

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