We broker the relationships between affordable luxury brands
and quality-seeking consumers.
We work exclusively on content & social media campaigns to help readers know, like, and trust the products and services you offer. Plum Deluxe only partners with distinctive, relevant providers.Download a PDF copy of our advertising kit.
Why invest in sponsored content and social media campaigns?
It all depends on what you are trying to achieve. But our campaigns are excellent for:
- Building brand awareness in front of affluent, quality-seeking consumers on a trusted editorial publication and popular social media sites.
- Building relationships with consumers who are making more deliberate choices about what they buy/use and who they buy it from.
Does sponsored content even work?
Yes, it does – but don’t take our word for it.
- “The point of branded content is not to sell things. It is to forward initiatives & ideas through thoughtful, levelheaded writing & multimedia. This is a much grander goal than…beating the other guy to the click.”
- Lydia Leavitt, JWT New York - “Branded website content is more trusted than paid search advertising.”
- Nielsen State of the Media US Digital Consumer Report, 2012 - “58 percent of consumers said they trust editorial content more than most other forms of web marketing.”
- Nielsen Global Trust in Advertising, 2012
Email us for our recent case studies and example campaigns to see how a sponsored campaign could give your brand a boost.
Why Plum Deluxe? It’s all about the people.
- 73% of readers are female.
- 70% of readers live in North America.
- 65% of readers are six-figure earners.
- 67% of readers do not have children.
- 90% of readers are in their late 20s-early 40s.
(Figures based on Comscore, Lijit data accurate as of March 18th, 2013.)
Founded in 2007. 550+ Featured Articles.
20,000+ Twitter Followers. 12,000+ Facebook Fans.
100,000 monthly visitors. 1 Plum Deluxe Philosophy.
How does a content campaign work?
- We collaborate with you to design a content series that appeals to both companies, from how-to guides to destination pieces.
- We source writers from our pool of experts to handcraft each piece of content.
- Writers will include relevant mentions of your products and services, as well as appropriate disclosures.
- Plum Deluxe publishes each piece, with promotion on email, social media, and syndicate partners.
- Readers engage in conversation on their social network of choice.
- Your share content on their own social channels.
- A parallel content series or summarized version is written to publish on the your own website or blog. (Optional)
- Features remain published permanently, increasing in search engine rank over time, being rediscovered time and time again.
Every campaign is crafted and customized to suit you.
Who has worked with Plum Deluxe before?
From Fortune 50 clients to independent business owners, many brands have benefited from the expertise and exposure from Plum Deluxe.
How much does it cost?
Campaigns are priced on a fixed-fee per-article basis, which is set based on your requirements. Costs cover all campaign expenses, including:
- Payment to the writer (and/or photographer)
- Permanent publication on PlumDeluxe.com
- Promotion on email and social media outlets
- Feeds to syndication partners
Minimum campaign spend is $500. Client is expected to reimburse any extraordinary expenses, such as travel reimbursements or product costs.
Let’s Get Started!
Plum Deluxe only partners with distinctive, relevant brands. Get in touch for your exclusive invitation:
andy@plumdeluxe.com, (503) 482-8658.
